Business of Sport: GAA babywear firm finds a silver lining of emigration

Increased emigration has generated increased web sales for GAA babywear company Gagababy. The firm’s founder and owner Mairead O’Sullivan reported just under 20 per cent of baby kits being sold overseas, with 10 per cent being shipped to the US, 5 per cent to Australia and a smaller percentage going to Canada.

Launched in 2007, Gagababy is celebrating its seven-year anniversary designing, manufacturing and selling county colours babywear online and in Irish retailers.