Monday June 1, 2020

Business of Sport: Faster, leaner, fitter, stronger?

The announ-cement of Guinness sponsoring the Pro12 appears to have solved most of the competition’s problems, but not all of them.

7th September, 2014
Leinster captain Jamie Heaslip speaks at the recent Guinness Pro12 season launch in London. Picture: Sportsfile

A new season, a new sponsor, increasing attendances, a new broadcast partner and greater incentives for winning: the new Guinness Pro12 kicked-off this weekend, having emerged with added sparkle after the most turbulent summer in the history of northern hemisphere rugby.

For an uncomfortably long period, it seemed as though the already fragile league would be overwhelmed by the sabre-rattling involved in establishing a new European order in the form of the European Rugby Champions...

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