Monday June 1, 2020

Business of Sport: Faster, leaner, fitter, stronger?

The announ-cement of Guinness sponsoring the Pro12 appears to have solved most of the competition’s problems, but not all of them.

7th September, 2014
Leinster captain Jamie Heaslip speaks at the recent Guinness Pro12 season launch in London. Picture: Sportsfile

A new season, a new sponsor, increasing attendances, a new broadcast partner and greater incentives for winning: the new Guinness Pro12 kicked-off this weekend, having emerged with added sparkle after the most turbulent summer in the history of northern hemisphere rugby.

For an uncomfortably long period, it seemed as though the already fragile league would be overwhelmed by the sabre-rattling involved in establishing a new European order in the form of the European Rugby Champions...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 5 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago