Wednesday April 1, 2020

Business of Sport Dublin GAA enters new era of sponsorship and marketing

The GAA’s most marketable county has appointed a commercial and marketing manager, writes Cóilín Duffy.

16th March, 2014
Tomás Quinn: the former Dublin player is the county's new commercial and marketing manager. Picture: Inpho

Dublin GAA has taken its relationship with its commercial partners to the next level, with the appointment of experienced global sports marketer Mike Farnan as a senior consultant and former Dublin player Tomas Quinn as commercial and marketing manager.

Dublin is by far the most marketable county in GAA terms and boasts the biggest main sponsorship deal in the country, with international financial giant AIG coming on board as its main sponsor ahead of the...

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