Business of sport: Brazil must score in socio-economic battle

The World Cup riots underline the economic challenges facing the host country, writes Brian O'Reilly.

15th June, 2014
A protestor clashes with police in Rio de Janiero.

The world’s attention has turned to Brazil as it hosts the 20th Fifa World Cup and with an estimated global TV audience of over 3 billion, the event should be a great opportunity for Brazil to showcase its capabilities on the world’s stage – both on and off the pitch.

However, the build-up has been marred by widespread protests that have often turned violent, with clashes continuing as the competition got underway....

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