Business of Sport: A tournament of different worlds

Ewan MacKenna: World Cup Diary from Brazil

15th June, 2014
Neymar celebrates after scoring for Brazil against Croatia in the World Cup opening match.

A day in the life at this World Cup. The taxi slugs its way through the Salvador non-rush hour traffic towards the stadium, just about breaking the two-hour mark for the five or so kilometres from your apartment. Along the way, you creep past the unfinished bridges and road works that have been parked until the tournament is over. (There are promises you can pretend to keep and promises you don’t even bother pretending won’t...

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