Business of Sport: A game of two halves

While sponsors are lining up to get behind top-flight GAA teams, those at grassroots level are still struggling, writes Mick O'Keeffe.

26th October, 2014
John Kelly of Ballincollig and Brian Shanahan of Carbery Rangers tussle for possession in last Sunday's Cork senior club football final. Many small GAA clubs have found resourceful ways to raise funds. INPHO/Donall Farmer

The GAA boasts an impressive sponsorship department, and its total commercial revenues have climbed over the last decade to €17 million per annum, with sponsorship accounting for an estimated half of this. In purely financial terms, there is little argument against its huge commercial clout.

Sponsors are clamouring to be associated with the GAA, a unique cultural and sporting organisation that permeates almost every parish in Ireland.

The list of multinational and indigenous brands willing...

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