Business of Sport: A game of two halves
While sponsors are lining up to get behind top-flight GAA teams, those at grassroots level are still struggling, writes Mick O'Keeffe.
The GAA boasts an impressive sponsorship department, and its total commercial revenues have climbed over the last decade to €17 million per annum, with sponsorship accounting for an estimated half of this. In purely financial terms, there is little argument against its huge commercial clout.
Sponsors are clamouring to be associated with the GAA, a unique cultural and sporting organisation that permeates almost every parish in Ireland.
The list of multinational and indigenous brands willing...
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