Business of Media: Social media innovators give big brands something to think about
Social media can go really badly for companies that don't understand it, but sometimes it can go right in a big way.
Social media can go really badly for companies that don't understand it, but sometimes it can go right in a big way. Many brands are nervous about the immediacy of social media and the way it can't be controlled. But it can also make brands immediate and super-cool in the way that long-planned campaigns rarely do.
A fast-thinking user on Tumblr named i-nsan gave high fashion brand Dior something to think about last week. Dior...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine