The new James Bond movie is getting rave reviews, but there's been a cooler reception for the product placement in the blockbuster. Skyfall features 007 drinking a Heineken during the film, prompting a lot of discussion on paid-for ads in films and TV both here and internationally.
But the Heineken link-up should be of little surprise for a couple of reasons. First, Bond has been a model of how brands should use product placement for marketing...
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