Wednesday May 27, 2020

Business interview: Michael Dwyer

‘Empathy marketing’ firm Pigsback.com endured a difficult 2010, but founder Michael Dwyer is confident that the worst is now over

14th May, 2011

Knowing what he knows now, Michael Dwyer says he would laugh if he was presented with the business plan he drew up in 2000 for an online company that would link consumers and big brands.

‘‘In some ways, I was foolhardy to do what I did, but you only have one life and you have to go for it,” said Dwyer, who left a well-paid director’s job at Green Isle Foods to set up Pigsback.com....

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