Wednesday May 27, 2020

Business interview: Michael Dwyer

‘Empathy marketing’ firm endured a difficult 2010, but founder Michael Dwyer is confident that the worst is now over

14th May, 2011

Knowing what he knows now, Michael Dwyer says he would laugh if he was presented with the business plan he drew up in 2000 for an online company that would link consumers and big brands.

‘‘In some ways, I was foolhardy to do what I did, but you only have one life and you have to go for it,” said Dwyer, who left a well-paid director’s job at Green Isle Foods to set up

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 4 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago