Business disquiet as Facebook's organic reach declines

A new report by a global advertising agency has highlighted a stark reality for Irish businesses using social media.

13th April, 2014

A new report by a global advertising agency has highlighted a stark reality for Irish businesses using social media. The study, by [email protected], supports what many marketers have been suggesting for months - Facebook is artificially decreasing their organic post reach.

Two years ago, Facebook told marketers at its marketing conference, fMC, in New York, that 16 per cent of fans on average were seeing their content. Post reach is defined by a variety...

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