Business Analytics/Big Data: Unstructured data crucial for enterprise and SME market

Recognition of how companies can analyse and take advantage of both structured and unstructured data is increasing, claims Oracle chief.

4th May, 2014

Quoting Donald Rumsfeld may not be the easiest way to sway someone to wards your argument, but in the case of Paul O'Riordan, technology director and country leader with Oracle Ireland, the chance is too good to miss.

''It's that famous line - there are known unknowns, that is to say we know there are some things we do not know, but there are also unknown unknowns' - that's actually, in its own way, the...

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