Paul Murphy, country leader for Ireland with IBM Global Business Services believes the ''untapped potential of unstructured data should outweigh relatively common fears surrounding investment in big data and analytics.
The IBM-man said whether it's ''video, audio, social media-based or otherwise, the ''conversations people are having about a company, the insight that's available outside of the usual transactional data, can provide major insight.
Indeed, unstructured data makes up 80 per cent of the increasing volumes...
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