Business Analytics: Unlocking value in big data

Business intelligence and analytics continue to be a priority for organisations and big data has a part to play as they start to mine information that will make them more customer focused. Ian Campbell reports.

New forms of analytics are in the hands of more people in organisations, and available to the average employee.

With all the hype around big data you could be forgiven for thinking that most organisations are frantically trying to tap into social media channels and the wealth of unstructured data generated by millions of people and devices. Somewhere in all that activity they might find nuggets of wisdom that will supplement traditional analytics and business intelligence (BI), offering up previously unseen insights about customers and market opportunities.

While there are organisations that ...