Business Analytics: Power to the users
Analytics in business is all about empowering people to make better decisions, writes Leslie Faughnan.
Decisions made in business may be long-term and strategic for the board, or tactical and hour-by-hour for sales executives. In fact, decisions could be in timescales of seconds, say for market traders, or even real-time and automated in smart systems like online sales.
Understandably, the focus from such a wide range of potential users will be on the visible results - literally, in the case of dashboards and other visual indicators that are quick and...
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