Business Analytics: Narrowing your options to visualise the future

Ian Campbell talks to SAS Ireland about how advances in analytics make it easier for businesses to forecast the future.

Most Irish organisations are not big enough to be affected by the big data phenomenon but they are not immune to the ripples it's caused, according to John Farrelly, general manager, SAS Ireland. It has made them more aware of the need to find value in the growing volume and velocity of data that has been stirred up by social networking and increased web activity.

''The ability to capture, process and analyse data ...