Business Analytics: How to get smarter faster

How do organisations start to leverage business intelligence and analytics for business advantage? Ian Campbell reports

With Gartner reporting that 73 per cent of organisations are investing or planning to invest in big data solutions in the next two years, it's evident that businesses recognise there's value in the growing volumes of information they are collecting. The challenge is how to collate the raw data and turn it into actionable business insights.

''There is a recognition of a real opportunity to build new products and build new efficiencies into ...