Thursday October 29, 2020

Business Analytics: Clearing the confusion

Although business analytics and business intelligence are closely related, there are key distinctions between the two. Leslie Faughnan reports.

4th November, 2012
Sensible business people understand perfectly well that BI is hardly possible without some underlying analysis.

What is the difference, if any, between business intelligence (BI) and business analytics?

It is a question that many business people find confusing, as every possible financial and ERP system seems to be offering BI as an enhancement in its marketing (we may soon see 'Bookkeeping for Beginners, with BI') and the current ICT hype wave fusses about big data.

One part of the answer is that, like so many other terms in the ICT...

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