Friday October 23, 2020

Business Analytics Case Study: Topaz

Topaz is Ireland's largest forecourt and motor fuel retail chain, as well as a leader in home heating oil.

4th November, 2012
Frank Gleeson, retail director, Topaz.

Topaz is Ireland's largest forecourt and motor fuel retail chain, as well as a leader in home heating oil.

An indigenous company now employing over 1,500, it was formed from the acquisition of the Shell forecourt business in 2005 and Statoil in 2006. Topaz operates 118 forecourts of its own together with 206 dealer-operated franchises, all offering refreshments, food and convenience stores as well as petrol and diesel.

"We invested in business intelligence [BI] several years ago, tailored for our...

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