IBM is one of the vendors that sees a continuum across all forms of analytics for business.
"The big difference today is that BI can be so much richer than dashboards or summary reports, although naturally that is often the primary business need for which the investment is made," said Mike Baker, IBM Business Analytics lead consultant for Ireland.
"Enterprises today all aim to be customer-centric which, in turn, means data-driven - and you really...
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