Business Analytics: Arms race

The big vendors of analytics tools are upping their game in the face of a growing demand for features from users, writes Leslie Faughnan.

4th March, 2012
Business Analytics: Arms race
Ronan Geraghty, Microsoft Business Server Lead: 'This is perhaps where it can get really exciting, stimulating and making people more productive'. Photo: Fennells

In recent years there has been something of an analytics race in the enterprise systems market, which is of course the major target sector. Business Intelligence (BI) is probably still the most visible flag because the various applications that follow it have been accepted by the business market as generally useful and delivering reasonable value fairly quickly.

In the case of Oracle's business suite, the trend in recent years has been for the software to...

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