Wednesday October 28, 2020

Bus Éireann invites more ad agencies to tender

Bus Éireann has attempted to sidestep a boycott of its advertising account tender process by inviting additional ad agencies to tender for the business.

23rd October, 2010

Bus Éireann has attempted to sidestep a boycott of its advertising account tender process by inviting additional ad agencies to tender for the business.

Eight agencies were originally invited to tender, but members of advertising body IAPI decided to boycott the process because they regarded the shortlist as too large.

The deadline for entries expired last week, and Bus Éireann took the view that it had too few entries for the pitch process to...

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