Wednesday July 15, 2020

Bulmers ‘needs time’ after sales downturn

An ad for Irish cider Bulmers once said there was nothing added but time and in recent days Maurice Pratt, C&C chief executive, said time is exactly what the company needs to get its strategy back on track.

13th October, 2007

An ad for Irish cider Bulmers once said there was nothing added but time and in recent days Maurice Pratt, C&C chief executive, said time is exactly what the company needs to get its strategy back on track.

A restructuring plan has been flagged but as yet not detailed and it will be 2008 before the real benefits will feed through into the company’s bottom line. Some analysts were disappointed to note that...

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