Bulmers is targeting the next generation of beer and cider consumers with its latest product offering, a fruit cider called Bulmers Berry.
The Clonmel-based company, which last week conceded that it was failing in its strategy of outperforming the long drinks market, hopes the new variant will help to grow the cider category. It has already done well with Bulmers Pear, its first venture outside apple cider.
‘‘Every year a new group of people comes...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team