Bulmers aims new cider at first-time drinkers

Bulmers is targeting the next generation of beer and cider consumers with its latest product offering, a fruit cider called Bulmers Berry.

27th February, 2010

Bulmers is targeting the next generation of beer and cider consumers with its latest product offering, a fruit cider called Bulmers Berry.

The Clonmel-based company, which last week conceded that it was failing in its strategy of outperforming the long drinks market, hopes the new variant will help to grow the cider category. It has already done well with Bulmers Pear, its first venture outside apple cider.

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