Budweiser to sponsor Belfast Trojans

Budweiser is the new sponsor of the Belfast Trojans, the reigning Irish champions of American football.

The deal was announced last week and will run for the 2014 American football season here, with the Trojans wearing Budweiser logos on their jerseys and pants. Barry Keil, chairman of the Trojans, said work on the sponsorship had begun at the club's Super Bowl party last year.

''We've been working on it with them for about ...