Bud Light to target Irish men with beefy ad makeover

Bud Light is ready to persuade Irish males that light beers aren’t girly.

3rd May, 2008

Bud Light is ready to persuade Irish males that light beers aren’t girly.

The world’s top-selling beer - only in its second year in this market - is battling misconceptions within its key target market of twentysomething males.

Irish men, according to marketing manager Alex Smith, think Bud Light is low in alcohol, which they do not like. In fact, the beer is low in carbohydrates and has no bitter aftertaste...

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