Thursday February 20, 2020

Bud app wins for Diageo

Mobile marketing is set to become an increasing focus for Diageo’s marketing team, after an innovative Budweiser Ice Cold mobile ad campaign scored a rare win for Ireland at the 2011 Cannes Lions advertising festival.

9th July, 2011

Mobile marketing is set to become an increasing focus for Diageo’s marketing team, after an innovative Budweiser Ice Cold mobile ad campaign scored a rare win for Ireland at the 2011 Cannes Lions advertising festival.

The campaign, which was launched six weeks ago, offers users discounted pints of Budweiser Ice Cold on warmer days and a free beer when temperatures exceed 20 degrees.

The concept was to establish the lager as the most refreshing option...

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