BT, the company formerly known as Esat BT, is set to spend €3 million on advertising in the coming months to relaunch its brand after dropping the "Esat" from its name.
The spend is understood to represent about twice what the company spent on advertising in 2004 as a whole.
The campaign will cover TV, radio, press, outdoor and online, with the message initially focused on generic branding as well as on broadband services for the...
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