Broadcasters prepare to fight the online battle

The ways in which football fans view their favourite teams play may be rapidly changing, in ways that will have knock-on effects for all involved in the football business - clubs, broadcasters, sponsors, shareholders and fans.

3rd January, 2009

The ways in which football fans view their favourite teams play may be rapidly changing, in ways that will have knock-on effects for all involved in the football business - clubs, broadcasters, sponsors, shareholders and fans.

Instead of having to fork out for a monthly or annual subscription to a pay-per-view broadcaster, or visit a pub or friends’ house, a significant number are watching their live football online, for free. The service is facilitated by...

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