Saturday August 8, 2020

Britvic media planning moves to MCHI

Britvic Ireland has announced it is moving its media planning and buying from OMD to full-service agency MCHI.

29th March, 2012
2
Britvic brands

Britvic Ireland has announced it is moving its media planning and buying from OMD to full-service agency MCHI.

The move, part of a ìgroup-wide agency re-alignmentî, will see GroupM in Dublin handling the media planning and buying for a number of well-known Britvic brands, including Club, Ballygowan, Miwadi, Robinsons and Fruit Shoot. Group M was formed in 2003 by global advertising giant WPP Group.

Marketing director of Britvic Ireland, Kevin Donnelly, thanked OMD for...

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