Britvic launches new Club soft drink brand campaign
Britvic has invested €1.5 million into a new brand campaign for Club soft drinks, which started last week on television, writes Siobhán Brett.
Britvic has invested €1.5 million into a new brand campaign for Club soft drinks, which started last week on television.
The ad campaign is designed to promote the recently redesigned Club bottle and the introduction of a new flavour of the citrus soft drink, orange and passionfruit, named Club Passion.
Last week, Britvic announced plans to combine its British and Irish business units to create a single operation under one leadership team. The Club marketing...
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