Saturday November 28, 2020

Bringing Nokia back to life

Conor Pierce, Nokia's vice-president for West Europe, tells Adrian Weckler how he plans to revive Nokia sales in Ireland.

3rd February, 2013
Conor Pierce, Nokia's vice-president for West Europe: 'Nokia is a huge ship and a very powerful brand.'

Remember Nokia? It was the company whose phones we all used to have. Then came the iPhone. Today, fewer than one in 20 of us buys a Nokia smartphone.

Conor Pierce hopes to change this. Armed with the manufacturer's latest range of Lumia 820 and 920 devices, he is on a marketing mission to persuade retailers, corporate managers and government IT bosses that Nokia Windows Phones can outgun handsets from Samsung, Apple, BlackBerry and the rest.

Formerly Nokia...

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