Bringing it all back home

Fáilte Ireland is determined to ensure that St Patrick's weekend is seen as a festival for all, and not just for tourists, writes Michelle Devane.

17th March, 2013
Models Aoife Coogan and Naomi Cullen with Michael Ring, Minister of State for Tourism and Sport, and John Concannon, marketing director of Fáilte Ireland. Photo: Fennells

St Patrick's weekend may be one of the biggest weekends for international visitors to Ireland, but what most people don't realise is that it's also a massive holiday weekend for Irish people.

Fáilte Ireland is leading the domestic tourism drive, and is keen to have more people holiday at home. Its new €2 million campaign is targeting the home holiday market, emphasising the variety of festival and events taking place this year as a result...

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