Bright future for rival companies in €1m merger

Irish promotional and corporate gift company Alfa.ie has merged with leading competitor Bright Promotions in a deal worth €1 million.

2nd September, 2006

Irish promotional and corporate gift company Alfa.ie has merged with leading competitor Bright Promotions in a deal worth €1 million. The merged operation has it headquarters in Navan, Co Meath, with sales offices in Dublin and Belfast.

New managing director, Fionn Dolan, said the merger was motivated by the fact that the companies had similar business models. This included the approaches to sales and marketing, as well as the type of customers served. Bright...

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