Bright future for rival companies in €1m merger
Irish promotional and corporate gift company Alfa.ie has merged with leading competitor Bright Promotions in a deal worth €1 million.
Irish promotional and corporate gift company Alfa.ie has merged with leading competitor Bright Promotions in a deal worth €1 million. The merged operation has it headquarters in Navan, Co Meath, with sales offices in Dublin and Belfast.
New managing director, Fionn Dolan, said the merger was motivated by the fact that the companies had similar business models. This included the approaches to sales and marketing, as well as the type of customers served. Bright...
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