Breaking down to break into the big time
In order to grow your business you need to go deep' with market penetration, which means thinking like your customers.
Your business has opportunities to grow and develop that are right there already, waiting to be taken.
The principle behind trying to understand your best customers and your best opportunities for profitable business is a simple one: to find the least risky way to grow the business and its bottom line.
There’s a time-honoured way to start with this sort of approach, and that’s to look for what every jargon-spouting consultant nowadays calls the “easy...
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