Breaking down the travel debate

While there has been a surge in popularity for booking holidays online, the traditional travel firms are now fighting back, writes Kieron Wood

5th February, 2011

While there has been a surge in popularity for booking holidays online, the traditional travel firms are now fighting back, writes Kieron Wood

More than one in three holidays are now booked online, and nearly two thirds of European holiday makers check out their destination online before booking.

According to the 2011 European Online Travel Overview, published by US trav el research firm PhoCusWright, while the total European travel market grew by just 2 per...

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