Brands tap into global audience

The world's largest broadcast audience, 200 top musical artists, ten venues, three billion viewers - no wonder marketers were interested in Live 8.

9th July, 2005

The world's largest broadcast audience, 200 top musical artists, ten venues, three billion viewers - no wonder marketers were interested in Live 8.

Corporate sponsors AOL, Nokia and Volvo came on board at very short notice as the event needed some business backing, despite the fact that it was not a charity fundraiser per se.

There was early speculation that Coca-Cola would be backing the London event, but this quickly came to nothing amid an outburst of...

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