Thursday October 22, 2020

Brands line out to cash in on Euro 2012 finals

There has been little to cheer about in Ireland recently, so plenty of brands are keen to latch onto any goodwill generated by the Euro 2012 championships.

9th June, 2012
Irish soccer fans Darren Smith and Michael Stevens from Donegal at Dublin Airport. Photo: Photocall

There has been little to cheer about in Ireland recently, so plenty of brands are keen to latch onto any goodwill generated by the Euro 2012 championships.

Onside Sponsorship estimates that an additional €10 million could be spent on football endorsements in Ireland this year due to Ireland's qualification for the tournament.

Onside's managing director, John Trainor, also predicted that the stimulus to the Irish economy could top €100 million in terms of consumer spending on...

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