Monday March 30, 2020

Brando placing emphasis on digital content

Brando, the agency behind the current straight-talking Rabobank ads, has said that digital technology cannot be an add on to any advertising agency’s repertoire any more, it must be at its core.

28th March, 2009

Brando, the agency behind the current straight-talking Rabobank ads, has said that digital technology cannot be an add on to any advertising agency’s repertoire any more, it must be at its core.

The starting point for any campaign, according to Darren McGrath, managing director, and Brendan O’Flaherty, creative director at Brando, has to be a great idea. They said that the next step was seeing how it would work in the digital space,...

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