Thursday October 1, 2020

Branding the collection box

It’s been a long time since charity fundraising meant shaking a collection box outside the local church.

2nd December, 2006

It’s been a long time since charity fundraising meant shaking a collection box outside the local church.

Raising money for charity now requires the use of techniques as varied as chugging (the practice of persuading passersby to sign direct debits to charity), sponsored walks and selling gifts of goats. Which all explains why most large charities now have their own communications divisions.

They are also increasingly hiring commercial marketing companies to handle individual...

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