Brand loyalty being eroded in grocery sector

The Irish grocery market is facing a continued decrease in brand loyalty, according to the latest results from monthly Carat Pulse research.

14th July, 2012

The Irish grocery market is facing a continued decrease in brand loyalty, according to the latest results from monthly Carat Pulse research.

Cereal and cordials are the two products which have seen the greatest decline in brand loyalty since 2011, with cereal decreasing from 36 per cent to 26 per cent and diluted drinks down from 22 per cent to 16 per cent of respondents who claimed to continue to buy the same brand.

Tea and alcohol brands still command...

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