Brand loyalty being eroded in grocery sector

The Irish grocery market is facing a continued decrease in brand loyalty, according to the latest results from monthly Carat Pulse research.

14th July, 2012

The Irish grocery market is facing a continued decrease in brand loyalty, according to the latest results from monthly Carat Pulse research.

Cereal and cordials are the two products which have seen the greatest decline in brand loyalty since 2011, with cereal decreasing from 36 per cent to 26 per cent and diluted drinks down from 22 per cent to 16 per cent of respondents who claimed to continue to buy the same brand.

Tea and alcohol brands still command...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago