Thursday October 29, 2020

Brand league: Coke on top, Microsoft slips

Coca-Cola has retained its title as the world’s most valuable brand but there was more bad news for tech giant Microsoft, according to a report.

3rd October, 2012
Coke retains its position as the world's most valuable brand.

Coca-Cola has retained its title as the world’s most valuable brand but there was more bad news for tech giant Microsoft, according to a report.

The Best Global Brands 2012 report from Interbrand showed that Microsoft has slipped two places to fifth most valuable brand. It is the only brand in the top 12 to have lost value this year and is now worth $57.8 billion, down 2 per cent, according to the report.

Furthermore, it has...

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