Brand building on the milky way

Despite the tough trading conditions, the Irish Dairy Board is planning to increase its commercial activity and reform its operations

17th April, 2010

After an unpredictable and difficult two years for the dairy market, the Irish Dairy Board is gearing up for major growth and transformation. The commercial co-operative, which markets Irish dairy products overseas, has seen little growth over the past decade.

During the years of economic boom, it maintained a steady path when other businesses experienced double-digit growth. Now, however, its new chief executive, Kevin Lane, is spearheading a root-and-branch review of how the €2 billion...

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