BP, EDF hope for Olympic feelgood factor
London 2012 is a chance for two giant representatives of much-tarnished sectors - oil and nuclear fuels - to polish up their images as they supply the event with power.
Fuel giant BP and the French nuclear company Electricite de France will be using their London 2012 Olympics sponsorships to shake off associations with oil spills and reactor meltdowns.
BP, an official "sustainability partner" for the event, is rolling out biofuels made from sugar cane and grasses to fuel to more than 5,000 vehicles.
EDF, Europe’s largest nuclear generator and owner of 15 British reactors, will supply power as London seeks to map and limit the carbon...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine