Boys and Girls, the boutique agency set up by former McConnells directors, has picked up the advertising account for Irish fast food chain Supermacs, after a pitch that involved five agencies.
The account was previously held by Galway-based agency Impact Media, which repitched along with Youngs, Javelin and Atomic.
Pat Stephenson, managing director of Boys and Girls, said the account - worth around €1 million - was the highest-value business that the agency had won...
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