Boys and Girls wins Supermacs account

Boys and Girls, the boutique agency set up by former McConnells directors, has picked up the advertising account for Irish fast food chain Supermacs, after a pitch that involved five agencies.

24th April, 2010

Boys and Girls, the boutique agency set up by former McConnells directors, has picked up the advertising account for Irish fast food chain Supermacs, after a pitch that involved five agencies.

The account was previously held by Galway-based agency Impact Media, which repitched along with Youngs, Javelin and Atomic.

Pat Stephenson, managing director of Boys and Girls, said the account - worth around €1 million - was the highest-value business that the agency had won...

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