Bright, unexpected, intellectually engaging and aesthetically pleasing. This was how contenders for the National Newspapers of Ireland (NNI) Press Ad of the Year awards were described by judge Neil Dawson, executive director of BETC London, at the annual ceremony last Thursday.
Dublin-based agency Boys and Girls' campaign for the weight-management aid Slimsticks was named NNI Press Ad of the Year for 2011.
The campaign - which featured a series of sugary snacks and sweets being 'killed'...
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