Boys and Girls merry-go-round
In taking up the role of managing director of ad agency Boys and Girls, Patrick Meade is hoping for a busy period at the top,
When the Dublin ad agency Boys and Girls opened for business in 2009, nobody cared too much about its corporate structure. Boys and Girls had other talking points: the ship-jumping by six senior advertising professionals to start something from scratch, the timing of its launch - recession had a tight grip on the country and on the industry - and the promise by the agency that it would be working heavily with freelance specialists such...
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