Wednesday April 8, 2020

Bottle design heralds revamp for milk

Avonmore has launched a new jug shaped design for its two-litre milk bottles, which it says make its milk more modern, distinctive and easier to pour.

18th July, 2009

Until last Friday, all milk brands had been using the same design for milk containers, with the labels marking the only difference between them. The jug shape has been in development for nearly two years with British design agency Touch, following research that Avonmore said showed consumers had ‘‘issues’’ with traditional two-litre milk bottles.

‘‘We really put the consumer at the heart of the design process for this project. We asked...

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