Saturday August 15, 2020

Bord Gáis brings out the Bots

Two years ago, Bord Gáis Energy’s Big Switch campaign triggered a rush of business for the company’s new electricity supply service and a stream of awards for its multimedia campaign.

14th May, 2011

Two years ago, Bord Gáis Energy’s Big Switch campaign triggered a rush of business for the company’s new electricity supply service and a stream of awards for its multimedia campaign.

Now the company has moved on from its old campaign, replacing Lucy Kennedy as the star of it s TV commercials with a team of animated robots.

The characters, called Bots, will be used to introduce a range of...

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