Boost bar plays to win

Corkman Colm O’Reilly has gone into business with Halftime Boost, a producer of high-energy snacks for the sports industry.

16th April, 2011

Corkman Colm O’Reilly has gone into business with Halftime Boost, a producer of high-energy snacks for the sports industry.

Its first product, an energy bar, hit the market in January. According to O’Reilly, a football fanatic, the idea for the Halftime Boost energy bar came about as a result of years of watching players guzzle snacks at half-time.

‘‘The idea came from a good number of years playing field sports myself....

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