Book shops gear up for Harry Potter frenzy

The book retailer Eason has ordered 100,000 copies of the new book in the Harry Potter series – Harry Potter and the Half-Blood Prince – in advance of its launch at midnight on Friday.

9th July, 2005

The book retailer Eason has ordered 100,000 copies of the new book in the Harry Potter series – Harry Potter and the Half-Blood Prince – in advance of its launch at midnight on Friday.

Martin Black, manager of Eason on O'Connell Street in Dublin, said he expected the book to sell quickly.

“The interesting thing about the Harry Potter books is that 50 per cent of sales are generally on the first day,” said Black. “That...

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